Dos and Don’ts

Button Text

For consistency, we recommend to write button text in sentence case (capitalize only the first word). There is an exception for words that are always capitalized, for example “Visit Amsterdam”.

✅ Do

🚫 Don’t

Calculate transport cost

Calculate Transport Cost

Visit Amsterdam

Visit amsterdam

Text in buttons should be short and precise, using action words to indicate to the user exactly what the button does.

✅ Do

🚫 Don’t

Submit forecast

Done

Calculate difference

Process

Optimize

Ok

Wording: Keep it Simple and Clear

../../_images/AppWording.png

Names of Top Pages should be simple. Use a single word whenever possible: “Review”, “Analytics”, “Demand”, “Forecast”. This helps users to not feel overwhelmed.